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The Internet of Things (IoT) has emerged as one of the key offerings at Tata Communications, with the company forging new partnerships such as the one with Micron Technology to create a global cellular-enabled connectivity solution.
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- Oct 30, 2020 The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. Tata Consultancy Services Ltd.
- Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions.
Examples of business drivers. Drivers vary significantly by industry, but they can all be determined using the same type of root cause analysis. Here is a list of common business drivers: Number of stores or locations; Average size (i.e., square feet) per location; Number of products sold (volume) Prices of products/services sold; Number of. JavaScript is not enabled, text in this section cannot be localized using JavaScript -.
The Mumbai based telecommunications company also acquired a 58.1% stake in embedded-SIM (eSIM) technology provider, Oasis Smart SIM Europe in late December last year. Saint Germain en Laye, France based Oasis will be integrated with the company’s IoT solution platform for businesses, Tata Communications MOVE.
The Move platform saw the number of SIMs orders increase from 868,000 in December 2019 to 1.35 million in December 2020.
IoT is classified under the company’s innovation services category, which currently accounts for 23.6% of its total revenues. The innovation segment has become an important contributor in its overall data services portfolio.
Growth and innovation services, traditional services, rentals and subsidiaries together, as of December 2020, account for 84% of the total gross revenue. Three years ago, in September 2017, data services contributed 66% to the overall revenue of Tata Communications.
“Mobility and IoT will be the future growth drivers for us as we continue to scale our offerings and look at new use cases,” managing director and CEO, AS Lakshminarayanan said during a recent earnings call.
In its recently announced third quarter 2021 results, while voice business at Tata Communications declined by 16.6% year-on-year (y-o-y) owing to lower traffic, its data business grew by 3.8% YoY and compensated for the decline in the voice business, according to Lakshminarayanan.
Tata Communications is focused on end-to-end IoT offerings, from hardware, sensor on the device, network, platform and the application of analytics, according to Alok Bardiya, head-Internet of Things (Business Unit), Tata Communications, who spoke to TechCircle.
“While our innovation portfolio that includes IoT and mobility had been affected by Covid-related slowdown in Q1, we have seen strong signs of recovery, with robust growth in this portfolio across all products,” Bardiya told TechCircle.
In India, Tata Communications saw IoT customers increase from 31 in 2019 to 43 in 2020. The cumulative number of IoT devices rose from 202,014 in December 2019 to 335,953 in December 2020, an increase of 66.3%. As of December 2020, India contributes to 54% of the company’s overall data revenue by geography.
The new normal at workplaces has also accelerated demand for IoT based solutions. For example, Tata Communications has built connected worker solutions, called the Safety Watch and the Safepass Card. “They are helping enhance employee productivity through accurate measurements, identify suspicious Covid-19 cases while ensuring adherence to social distancing norms through overcrowding alerts and zoning,” Bardiya told TechCircle.
The solution tracks and locates employees across locations and monitors health parameters such as heart rate, skin temperature and immobility.
According to Bardiya, the connected worker solution was recently deployed by a multinational manufacturing organisation, which used 3000 safety wearables and 75,000 Safepass Cards across 20 locations. “This large-scale deployment has helped prevent more than 20 critical incidents thus far,” Bardiya added.
FMCG, metal and mining, oil and gas, and the pharmaceutical sectors are other areas that have seen an increase in demand for the connected solutions.
Another area where IoT is helping enterprises is in asset management, with the devices aiding in remote assistance for backend operations, as well as tracking widely distributed assets.
The sensors on the asset tracking solution (ATS) are linked to Tata Communications’ low power wide area (LPWA) network, which collects and translates data into actionable insights. Deployments include for ride sharing companies, and power companies to monitor assets in their plants.
IoT solutions are also being used for incident prevention and utility management in areas such as environment monitoring, energy management and savings, among other. The solutions include utility meters for electricity, humidity/temperature sensors and smoke monitors.
According to Bardiya, the development of smart cities could accelerate IoT growth. The company has developed end-to-end smart cities solutions focused on three areas- integrated infrastructure, collaboration solutions and sustainable smart city solutions.
In terms of the future, Bardiya told TechCircle that Tata Communications is building the foundations in India for the largest LoRaWAN network, which is a low power wide area networking protocol. The deployment is expected to span 2000 communities and over 400 million people.
“Our strength is our IoT technologies which is on a low bandwidth side. We provide long range of network even in hard-to-reach areas such as large remote campuses, factories, and warehouses,” says Bardiya.
The LoRaWAN network has already been deployed in 45 cities, with more cities planned for the implementation over the next two years. Additionally, the network would also be expanded into areas such as special economic zones and highways.
Indian IoT market is expected to touch $15 billion by 2021, according to a June 2020 report by Bengaluru based consulting firm Zinnov. Smart manufacturing, connected assets, connected products, connected logistics and connected workers are segments that will likely see growth in the near future.
Globally, the IoT market is led by the United States, North Asia, and Western Europe, with regions in the Middle East and Africa, Central and Eastern Europe, and Latin America catching up.
COMPANY PROFILE -Tata Consultancy Services (TCS)
Business Sector :Technology Services, Outsourcing and Consulting Services
Operating Geography :Asia, India, Global
About Tata Consultancy Services (TCS) :
Tata Consultancy Services (TCS), founded in 1968, is an Indian multinational company, specializing in Information Technology and consulting services and solutions. The company is headquartered in Mumbai, India and has over 394,000 associates in around 46 counties as of March 2018.Tata Consultancy Services (TCS) Revenue :
INR 123,104 crore (US$ 19.1 billion) (FY ended 31st March, 2018) (y-o-y growth of 8.5%)
INR 117,966 crore (US$ 17.6 billion) (FY ended 31st March, 2017)
Competitive Analysis of Tata Consultancy Services (TCS)
| 1. Healthy Balance Sheet with Strong Financials 2. Flagship company of reputed TATA group 3. Strong dominance in domestic market 4. Comprehensive business portfolio with end-to-end technology service offerings 5. Impressive client base with several Fortune 500 clients 6. Increasing focus on innovation | 1. Major products absent, largely dependent on services 2. Largely dependent on North American and European markets 3. IT integration across industries to drive growth |
| 1. Business consulting has the potential to drive upstream growth 2. Pursuing inorganic growth by acquisitions in strategic areas | 1. Intense competition from domestic and international players 2. Visa fees and legislations to impact the operating model 3. Brexit to impact projects in EU markets 4. Penalty from lawsuits will impact TCS’ reputation and financial performance |
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Detailed SWOT Analysis of Tata Consultancy Services (TCS)
Strength
1. Healthy balance sheet with strong financials: TCS has a healthy balance sheet with strong financials. Its FY18 revenues stood at $19.1 billion, a growth of 8.5% over FY 2017. It is a zero debt company with around ~ US $7 billion (Rs. 47,686 crores) in invested and investible funds as of March 2018.
2. Flagship Company of Reputed TATA Group: TCS is the flagship company of the US $ 110 billion TATA Group. The brand of ‘TATA’ has always provided credibility and reliability to TCS and has helped it win many clients.
3. Strong dominance in domestic market: TCS commands a strong dominance in the domestic market as it can be seen from its order book that it bags most of the government projects in India. Though these projects command a low operating margin, it helps TCS in keeping high resource utilization. Also being an Indian company, it has the advantage of securing confidential government projects, which may not be outsourced to a foreign firm. Notable Indian government projects for which TCS has been recognized include the Passport Seva Project and the Department of Posts transformation project.
4. Comprehensive business portfolio with end-to-end technology service offerings: TCS has a comprehensive business portfolio spanning across geographies, industry verticals and services. Thus it can be the end-to-end technology consulting and services provider for its clients. It leverages its Global Network Delivery Model (GNDMTM) to provide round-the-clock services to its clients.
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Opportunity
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Threat
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Major Brands :
- TCS MasterCraft
- TCS BaNCS
- TCS iON
- Optumera
- TAP
- TCS HOBS
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References used in Tata Consultancy Services (TCS) Analysis Report
1. TCS Website - https://www.tcs.com/
2. TCS Annual Report 2018 - https://www.tcs.com/content/dam/tcs/investor-relations/financial-statements/2018-19/ar/annual-report-2018-2019.pdf
3. TCS Annual Report 2017 - https://www.tcs.com/content/dam/tcs/investor-relations/financial-statements/2017-18/ar/annual-report-2017-2018.pdf
4. TCS Company Profile - https://in.reuters.com/finance/stocks/company-profile/TCS.NS
Tata Consultancy Services Locations
5. TCS Revenue 2019 - https://www.tcs.com/investor-relations
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In-text: (SWOT & PESTLE.com, 2021)
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